A guide to navigating communications for the nonprofit world is a comprehensive resource offering practical information in virtually every area of communications — from how to develop and budget a communications plan to what tools you need to help raise awareness and funds.The toolkit is practical and easy-to-use. Tips, templates and strategy outlines are based on more than 25 years of experience from professionals at Cause Communications, and on information from national qualitative and quantitative audits of what nonprofits need in the area of communications.
The Why and How:
6 Reasons Why It’s Important to Hire a Graphic Designer: How hiring a graphic designer will improve your marketing strategy
The Design Process:
How to work with a graphic designer, articles by:
How to fund creative projects:
Idea Encore Resources
Marketing Best Practices Checklist: A self-assessment instrument that helps nonprofits identify capacity strengths and challenges and establish capacity building goals in the area of marketing and public relations. ($10)
Brand Identity for Nonprofits: Brand identity can offer reinforcement of mission, operating stability, and increased revenue, tying together diverse elements of strategy to produce real and lasting results.
Social media is a game-changer for nonprofits. Below are some guides and tools for Facebook and Twitter to help get you started!
Mashable – The ultimate social media blog
Nonprofit Communications Blogs
The Philanthropy Journal has a great Marketing and Communications Resources Section.
Vocus publishes monthly white papers and hosts webinars on PR themed topics.
Other Online Resources
Network for Good: Online Fundraising Guides and eBooks — A series of free e-books, guides and white papers on online fundraising and marketing.